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Babyliss PRO are a hair electronicals brand known for their haircare expertise and knowledge and this all originates from the Parisian founder Lelièvre. Lelièvre was a much-loved hairstylist who was a genius in his field in the 1960s. He was known for his ability to use curling tongs to create bouncy hairdos which were coveted by many and he soon developed his own curling tongs to get the most out of the tools.
Alongside an associate, Lelièvre decided to market and distribute his innovative new curling tongs to both professionals in the hair world and to the public at home. It was then that Babyliss was founded and since then their innovation in hair electronicals hasn't slowed.
Lelièvre not only wanted other professionals to benefit from high quality hair tools, but for the general public to be able to replicate the look at home whilst they were away from the salon. Since the initial curling tongs, Babyliss has created hairdryers, straighteners, crimpers, clippers, trimmers and women's hair removal appliances which are much loved by salons, professional and the public alike. Their Pro Perfect Curl Miracurl Hair Curler was a revolutionary hair tool created in 2013, and has since become a best-seller, known for easily creating free-flowing and bouncy curls.
Babyliss dominate the hair electronics market, with 80% of French households owning at least 1 Babyliss product. However, it is not just their home country France which they dominate, they are sold all over the world, launching in Australia in 1998.
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