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Laughter is the best cosmetic!
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.
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87 products found.

Benefit Brows Australia

Benefit They're Real! Mascara

$42.00

$42.00

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4.6 of 61 reviews

Benefit They're Real! Mascara Range

$21.00

$21.00

4.6 of 46 reviews

Benefit Porefessional Face Primer Range

$20.00

$20.00

4.9 of 39 reviews

Benefit Goof Proof Brow Pencil - 03 Medium

$21.00

$21.00

Benefit Goof Proof Brow Pencil

$42.00

$42.00

4.8 of 14 reviews

Benefit Hoola Bronzing Powder Range

$26.00

$26.00

4.8 of 27 reviews

Benefit B.Right Skincare 'It's Potent' Eye Cream

$59.00

$59.00

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4.3 of 8 reviews

Benefit Roller Lash Mascara Range

$21.00

$21.00

4.6 of 14 reviews

Benefit 'Hello Flawless' Cover-Up Powder SPF15

$55.00

$55.00

4.7 of 18 reviews

Benefit Big Easy Complexion Perfector

$65.00

$65.00

3.7 of 6 reviews

Benefit BADgal Lash Mascara

$38.00

$38.00

4.7 of 14 reviews

Benefit Hello Flawless Oxygen WOW Brightening Makeup

$55.00

$55.00

4.5 of 8 reviews

Benefit Goof Proof Eyebrow Pencil Mini - 03 Medium

$21.00

$21.00

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4.7 of 6 reviews

Benefit Pore Minimizing Make Up

$52.00

$52.00

Benefit Cosmetics Hoola Quickie Contour Stick

$49.00

$49.00

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4.7 of 9 reviews

Benefit Cosmetics Galifornia Sunny Golden-Pink Blush

$52.00

$52.00

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Benefit Cosmetics Dandelion Twinkle

$52.00

$52.00

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4.5 of 6 reviews

Benefit Ooh La Lift

$39.00

$39.00

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4.7 of 6 reviews

Benefit Eye Bright Pencil

$37.00

$37.00

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4.5 of 2 reviews

Showing 20 products of 87.

Benefit Cosmetics, articles & community

Ultimate Guide to Benefit Cosmetics
Pro Tips: How to Use Benefit's New Brow Collection
Erase Large Pores with Benefit's POREfessional Range
5 Must-Have Benefit Products For Dewy Glowing Skin

Recent reviews on Benefit Cosmetics products

Benefit Porefessional Face Primer RangeBenefit Porefessional Face Primer Range
Benefit Cosmetics
Benefit Porefessional Face Primer Range
$20.00

LOVE

I love this primer. Repeat buyer. I had my make-up done professionally for a wedding and the make-up artist loved it as well. I can't imagine using anything else.
Benefit Hoola Bronzing Powder RangeBenefit Hoola Bronzing Powder Range
Benefit Cosmetics
Benefit Hoola Bronzing Powder Range
$26.00

Amazing colour

I love love love this bronzer. The colour suits a range of skin tones and really compliments olive toned skin. The only issue I have with this is that the formula went a little stiff after a while. I am not sure if I got this as part of a bad batch, but it tends to dry up and when you dip a brush into it, it picks up little to no product, which is a shame.
Benefit They're Real! Double the LipBenefit They're Real! Double the Lip
Benefit Cosmetics
Benefit They're Real! Double the Lip
$36.00

Love this lippy

this is truely a lovely product to use.
it goes on easily and smoothly and stays on!!
love the finish and feel my lips have.
AMAZING!!
Benefit They're Real! Beyond MascaraBenefit They're Real! Beyond Mascara
Benefit Cosmetics
Benefit They're Real! Beyond Mascara
$42.00

Great Mascara

I had forgotten about blue mascara and clicked straight onto Benefit who I trust when it comes to mascara. This mascara really enhances the length and fullness of your lashes. I was actually quite amazed at how much the product was able to lift my top lashes. I am definitely getting this product again! Keep in mind though - it is blue - not Navy or blue-black. It is a noticeable blue when first applied and it reflects nicely in the sun too.

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