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Laughter is the best cosmetic!
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.
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Benefit Cosmetics, articles & community

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Recent reviews on Benefit Cosmetics products

Benefit Porefessional Face Primer RangeBenefit Porefessional Face Primer Range
Benefit Cosmetics
Benefit Porefessional Face Primer Range


I love this primer. Repeat buyer. I had my make-up done professionally for a wedding and the make-up artist loved it as well. I can't imagine using anything else.
Benefit Hoola Bronzing Powder RangeBenefit Hoola Bronzing Powder Range
Benefit Cosmetics
Benefit Hoola Bronzing Powder Range

Amazing colour

I love love love this bronzer. The colour suits a range of skin tones and really compliments olive toned skin. The only issue I have with this is that the formula went a little stiff after a while. I am not sure if I got this as part of a bad batch, but it tends to dry up and when you dip a brush into it, it picks up little to no product, which is a shame.
Benefit They're Real! Double the LipBenefit They're Real! Double the Lip
Benefit Cosmetics
Benefit They're Real! Double the Lip

Love this lippy

this is truely a lovely product to use.
it goes on easily and smoothly and stays on!!
love the finish and feel my lips have.
Benefit They're Real! Beyond MascaraBenefit They're Real! Beyond Mascara
Benefit Cosmetics
Benefit They're Real! Beyond Mascara

Great Mascara

I had forgotten about blue mascara and clicked straight onto Benefit who I trust when it comes to mascara. This mascara really enhances the length and fullness of your lashes. I was actually quite amazed at how much the product was able to lift my top lashes. I am definitely getting this product again! Keep in mind though - it is blue - not Navy or blue-black. It is a noticeable blue when first applied and it reflects nicely in the sun too.

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