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Benefit Boi-Ing Hydrating Concealer 3.5g

4.7 of 24 reviews


4 instalments of $9.51


In Stock

4 instalments of $9.51


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  • Medium
  • Sheer

Eye Concern:

  • Age Prevention
  • Dark Circles
  • Puffiness

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Customer Reviews

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4.7 of 24 reviews

80% recommend this product

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Most Helpful Positive

Lightweight and moisturising


I love this concealer I’ve tried so many and all of them make my under eyes look dry and cakey.
So glad I found this it’s coverage is a little lighter but the texture and how it brightens up your under eye area is great.
  1. Lightweight and moisturising


    I love this concealer I’ve tried so many and all of them make my under eyes look dry and cakey.
    So glad I found this it’s coverage is a little lighter but the texture and how it brightens up your under eye area is great.
  2. New fav!


    Coming from the NARS concealer I wasn't sure what to expect with this, but I fell instantly in love! It's genuinely hydrating, goes on smoothly and lasts all night (for me 6-8 hours is all I need).
    Only concern I have is the OCD part of me doesn't like when the concealer mixes with the hydrater aspect ruining the look, but that's a me-problem haha. Again, Benefit I find, is well worth the $$$!
  3. Best under eye product and concealer


    This product is fantastic. I use it every day under my eyes and also on minor blemishes. Sometimes I use this product as my foundation and only put on light make to achieve a natural look. Since using it I have received many compliments on how young I look. I am now 50 and sometimes less is more as you age. This product has a lot of moisture but good coverage and therefore is great for concealing lines and dark circles. Now my favourite product in my make up bag.
  4. Great product - best under eye product I’ve found.


    Really love this product. Am going to order a couple to keep in reserve. It gives a great finish under the eye - not good coverage for dark bags but I use it more to freshen up and brighten the area, which it does very well. Doesn’t settle into lines. Only downside is perhaps how fast it runs out - I’ve had mine for two weeks and I’m already well into it. I estimate I’d need one per month, which makes it quite expensive. For me though, I’d consider it worth it as it’s such a good product.
  5. Love this product ("v")


    This concealer is sooo nice and creamy!! I am 28 and I was using a Nars concealer but I was finding it quite drying, and it would settle in my wrinkles by the end of the day.. When I use this Boi-ing Hydrating Concealer, it keeps the underneath of my eyes really hydrated all day long and still provides great coverage. You can build it up if you want it a little heavier. Love this product! Highly recommend A+++
  6. Greta Hydratign concealer


    I love this concealer for dry areas, it hydrates rather than dries out like a lot of concealers due. i have used this a lot over Winter especially around my dry / flaky nose area.
  7. Not worth the hype


    I was really excited to receive this and purchased mainly because of the reviews and the fact it's hydrating. My skin is dehydrated, I'm also quite dry and sensitive under the eye area.
    So I obviously really wanted to love this product, applying the product feels like your running a lip balm under your eye. However product sits nicely on the skin and makes the under eye look hydrated but that's about as good as it gets.
    As a concealer it doesn't do much if anything, I chose shade 2 and once you work the colour into the balm it disappears.
    I wouldn't recommend this as a concealer at all unless your only looking for some hydration and sheen for under the eye area.
  8. Absolutely in love


    Bought the benefit boing hydrating concealer in hope of some kind of pick me up in my pregnancy with my dry skin and omg I'm in love. People have now been complimenting me on my glow despite my little secret that I have help from a little friend benefit boing hydrating concealer! You've got a friend in me benefit thank you!
  9. This innovative product has joined my morning ritual


    Let me start off with saying that I love this product. I bought this after reading an article by Adore Beauty. Ageing is a major concern for me, so I don't want something that will dry out my eyes. This concealer blends in nicely and is sort of like a lip balm for the under eye - I love the hydrating effect. I have extremely sensitive eyes and this product doesn't irritate them like just about every other concealer. It is sheer and not at all cakey and the colour matches well. The coverage is not 100% but I am happy because I don't like to wear thick, unnatural looking make up. When the 'lipstick' tube runs out I will definitely be buying another. It has been a bit of revelation for me: concealer + moisturising properties = gooooood.
  10. Good but not what I was hoping


    I was hoping this would be great for under the eyes as it's hydrating...however this just doesn't cover the darkness that lurks beneath them.

    Lovely elsewhere like my dry chin and smile lines, that the foundation tends to crack and break up in.. sadly it just doesn't give the coverage I'd hoped for.

    None the less, a great product if you're happy with something light and minimal coverage.
  11. Outstanding


    I've used this concealer for many years, I recently purchased two other brands, used them once and reverted back to my old favourite.

    The formula is beautiful, it glides on effortlessly, blends well and has staying power, I recommend this product to everyone and will continue to purchase and use for years to come.
  12. One of my daily essentials


    I really love this product. It's a light weight concealer but still gives great coverage and adds moisture at the same time. I apply this concealer everyday under my eyes & on my cheeks and chin, blend it & then I'm ready for the day.
  13. Love this!!


    This is the best concealer I've used yet! It's so light on my skin, doesn't feel oily or greasy, doesn't look oily or greasy!
    This is my new go to concealer & I'll definitely be recommending this to everyone!!!
  14. Nice texture but poor coverage


    I was disappointed with this concealer - the coverage is just not good enough for me (I've got infant twins, so maybe need more help in the dark circle department!). Lovely moisturizing, hydrating feel, though.
  15. Fabulous


    This is the best concealer I have ever used! It cover under eye dark circles, does not settle into the fine lines and is super hydrating. It needs to be set with powder afterwards or otherwise strays shiny looking from the hydrating part but it just kind of melts into your skin and blends in beautifully.
  16. cute packaging nice product


    I Love the packaging of this concealer, great to take anywhere. I have combination skin with fine lines and this works beautifully under my eyes, it dosn't crinkle stays looking smooth and moisturised.
  17. Overall


    I really love this product! I have light skin and awful dark circles under my eyes along with dry skin and this helps with everything!

    The outer ring is a moisturiser with vitamin E and apple seed extract and this really helps to hydrate the skin and relive puffiness from the eyes.

    You really see a difference once you put it on and the coverage is really great. Unfortunately, it is a bit expensive but it's a really good investment for me and anyone with similar skin like mine!
  18. Best Concealer Ever


    I don't like concealer because most of them are thick and cakey and just don't look right. this is completely different. it gets rid of the dark circles under my eyes, the weird pigmentation on the eyelids, and i just wear it by itself because it blends and gives the most natural look. when worn with makeup it gives this amazing glow around your eyes and it's so hydrating. best concealer ever.
  19. Excellent product


    I received a sample of this product and have found it lovely- have dark circles under my eyes and so have used many concealers over the years. This would have to be in the top 1-2 I have used. Excellent colour, moisturizing and good coverage without looking dry or gluggy. Love it and will buy more!!
  20. My favourite product. Ever.


    I am 43 years old, and have the usual fine lines around my eyes. Not only is Benefit Fake Up the perfect colour, it is long lasting and hydrates the skin around my eyes. Benefit Fake Up really is a wonderful product.
  21. You'll love it!


    I am so happy with this product!
    The creamy texture covers my dark circles but it doesn't look un-natural. It's also hydrating so it still looks fresh by the end of the day.
  22. Love Love Love!


    This is the best concealer I have ever used and I will continue to use it. Perfect coverage without feeling or even looking heavy. Its so moisturizing and doesn't leave blemishes looking dried out.
    I could rave about how much I love this product all day!
    The price is pretty good too considering the quality and that it does last quite a while too.
  23. Beats all other concealers!


    This is by far the most hydrating and smooth creamy concealers I've used. After years of searching for a concealer that doesn't settle into fine lines or emphasize my dry under eyes, the search is finally over! This is phenomenal. I will never buy any other concealer!
  24. Great product


    This concealer is lightweight, easy to blend, hydrating and doesn't cake or crease throughout the day. Covers blemishes and dark circles without looking heavy. Love this concealer!
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