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Benefit They're Real! Mascara Range

4.6 of 46 reviews


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Choose your size - a sweet mini to give you sexy length and volume anywhere, or pick the best-selling mascara in full size!

  • Fragrance Free
  • Certified Organic
  • Australian Made

What customers say

SUPERIOR - 100% recommend

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  • 20s
  • Teens
  • Baby


  • Full

Eye Concern:

  • Deep Lines
  • Age Prevention

Finish - Powders:

  • Glitter/sparkle
  • Full shimmer

Finish - Foundation:

  • Glitter/sparkle
  • Full shimmer

Hair Concern:

  • Flaky scalp
  • Dull, lacking shine
  • Brassy tones (blonde/grey hair)

Hair Curl Type:

  • Wavy
  • Very curly/African/Caribbean

Hair Texture:

  • Medium

Skin Concern:

  • Oiliness and shine
  • Acne, breakouts and blackheads

Skin Type:

  • Normal to dry

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Customer Reviews

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4.6 of 46 reviews

100% recommend this product

  1. 28

  2. 15

  3. 3

  4. 0

  5. 0

Most Helpful Positive

lashes for days!


Cannot believe how well these products work. Was really sceptical of using a lash primer but I was pleasantly surprised. The primer and mascara combined gave me the longest natural lashes. Never gets clumpy or too thick. I recommend no more than two coats of each. It's easy to get off and feels light. Obsessed with my lashes now!

Most Helpful Criticism

Not bad but can't say I love this!


Not a bad mascara but it did not work for me! It was just 'average' and getting it off was horrible. I prefer tubular mascara that removes easily with water, so perhaps I am a little biased. I just didn't think this was very special and it didn't do anything extraordinary to make it worth the effort!
  1. lashes for days!


    Cannot believe how well these products work. Was really sceptical of using a lash primer but I was pleasantly surprised. The primer and mascara combined gave me the longest natural lashes. Never gets clumpy or too thick. I recommend no more than two coats of each. It's easy to get off and feels light. Obsessed with my lashes now!
  2. Best mascara on the market!


    I had stopped wearing mascara because I found that it was always giving me 'panda eyes' after a few hours. I also found that, as a contact lens wearer, my eyes would often start stinging as a result of the products I was using.
    However, since I stumbled across the Benefit They're Real mascara (as a freebie item a few years ago), I haven't bought another brand! It makes my lashes appear much,...
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  3. "Are those your natural lashes?"


    At least once a week I am asked if 'They're Real?'
    People are constantly amazed that my natural lashes are so long and it's all thanks to this mascara. I have tried so many mascaras on the market and They're Real is hands down the best. It does not go clumpy or flake off, it separates and lengthens each individual lash giving a long and natural look. I have recommended this product to so ma...
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  4. The mascara for everyone


    This mascara is seriously great for noticeable lashes. The brush is excellent for catching the smaller lashes towards inner corner of your eyes and coated lashes are extra black, thick, luscious and lengthened. I get a lot of compliments when wearing this. This is my go-to mascara but shame it is very expensive :(
  5. Clumps be gone!


    I always thought there was not much difference in terms of mascaras. Ha. I'd been using a cheap mascara for quite some time and was happy-ish with it: the price was right and it did a decent enough job. Only problem: my lashes would clump together weirdly making it look like a dodgy false lash application.

    I was given this Benefit mascara as a gift and realised that lash clumping wa...
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  6. Favourite Mascara


    I have tried so many mascaras and having heard and read so much about Benefit's mascara i had to try. And I wasn't disappointed - its sooooo good. Goes on so nicely, not too thick or thin. You can build it up without it going clumpy. And it gives you the best lashes - long and full.
    The best part, the tiny little bristles on the end so you can reach all those fine lashes on the bottom and in...
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  7. Best Mascara I have tried!!


    Finally gave into all the hype when my last mascara ran out and I'm glad I gave it a try :)
    This is by far my favourite mascara and I recommend it to every single person!!
    It provides volume without the clump, consistency is easy to apply and the brush does an excellent job of getting to all of my lashes including the small ones near the corners. I have blonde eye lashes so rely on mas...
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  8. Does what it promises but...


    Definitely makes lashes look longer and thicker with awesome staying power but it's hard to remove. Must try the remover product. I have oily skin and I find it flakes a little after 4-6 hours thereby starting panda eyes but it wipes away easily.
  9. Not bad but can't say I love this!


    Not a bad mascara but it did not work for me! It was just 'average' and getting it off was horrible. I prefer tubular mascara that removes easily with water, so perhaps I am a little biased. I just didn't think this was very special and it didn't do anything extraordinary to make it worth the effort!
  10. Very impressed


    I love this mascara. I don't use it every day as it is quite hard to remove and I wonder what damage that might be doing to my lashes but on weekends and special events I whip it out. I have very long eyelashes already but they are very light and this mascara darkens and lengthens my lashes so they really stand out.
  11. Extremely long lashes!


    I read the reviews for this product and thought I would give it a go (as I had just run out of my old faithful brand). This mascara is excellent - I have long thin eyelashes naturally and this worked to thicken and slightly lengthen them. My friend who has short lashes found that she could use it not to add too much thickness and significantly increase the length of her lashes. The brush is gre...
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  12. Amazing mascara - lives up to the hype!


    Love this mascara! Goes on great, not clumpy at all, thickens lashes but also lengthens, they almost do look not real! Now my go-to going-out mascara, absolutely one of the best ever. Oh and comes off so easily, bonus.
  13. Love it!


    I love this mascara, stays on all day and does not clump. Makes my eyelashes look amazing...
  14. Unfortunately I am not a lover of Benefit They're Real Mascara


    I read all the reviews about this mascara but unfortunately I can not rave about it like others. I have very short lashes and yes it makes them longer. But I feel its way too gluggy and extremely hard to remove even with the appropriate remover. So no I am not a convert and will revert back to my other mascaras.
  15. Black and long lashes


    This is a fantastic mascara. It doesn't rub off and stays truly black all day. The only downside is that it is difficult to remove so puts you off wearing it everyday. I did buy the Benefit eye makeup remover which does the job.
  16. "Are you wearing fake lashes?"


    Mascaras are usually neither here nor there for me - I usually can't tell the difference between a supermarket brand and one that's $30 or even $60 for that matter!

    ...until Benefit They're Real Mascara. Never before have so many people asked me if I've had lashes applied or bought a special curler or am wearing fake lashes. The brush is great to use and the mascara dries quickly so y...
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  17. Long lasting wear!


    Very happy I purchased this mascara. A bit on the expensive side compared to what I usually buy, this product definitely has staying power and doesn't crumble into my eyes even if I accidentally go to bed with it on. I was very eager to see the lengthening results, at first I was a bit set back (I was expecting fibrous long lashes lol) but I just had to get used to how the formula goes on. The bru...
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  18. Best mascara I've ever used - I'm addicted

    Smart mum

    Best mascara I have ever used (am addicted)! I've never had long or thick eyelashes but Benefit They're Real Mascara makes me look like I'm wearing fake lashes!

    Costly, but worth every penny. Especially if you rarely wear mascara, it certainly makes a difference and gives you 'bang for your buck'!
  19. I can't live without this mascara.

    Alexandra (Staff)

    I was always so dubious about this mascara - could it really live up to the hype? Was it really worth the price?

    Yes, yes, yes a thousand times yes. I use this mascara every single day without fail - I used to find switch up mascaras all the time, but I've been using this for months on end and I'm still not bored. It makes my lashes super dark, super long and super curled. It's not to...
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  20. Lives up to the hype


    I purchased Benefit's They're Real Mascara after reading really good reviews on here and other sites. I am very skeptical as I have used and loved the same mascara (Dior) for years and years, and have tried many others, usually because Dior is harder to get, but I'v always gone back to it.

    However I am converted to Benefit's They're Real Mascara now! This mascara is great! Awesome len...
    Read More
  21. WOW!


    All I can say is WOW! Since buying and trying this mascara I have thrown out all my other products and I have not stopped talking about it. 3 friends have since purchased "They're Real Mascara" off Adore Beauty and they are also getting as many compliments as I do. And to think I nearly resorted to eyelash extensions!

    THANKS Adore for being such value for money and THANKS Benefit for ...
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  22. WOW!


    I am a bit of a mascara junkie and you could say I've tried every brand and every type of mascara so i was sceptical of the claims that Benefit They're Real! Mascara made. But boy was I wrong!

    Length, Curl = AMAZING! Volume not so much but it can be forgiven due to the lasting definition it provides. Overall, a great daily mascara. It lasts all day without flaking and the curl remain...
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  23. Fabulous product


    This is definitely the best mascara I have ever used. No clumping, great brush. Really natural finish, which I love. The best part is that it's not expensive. Love it!
  24. Not so good


    I received a tester of this mascara from Adore Beauty and was very excited to use it.

    I was impressed with the brush, and believe this is the reason so many people love this mascara - because of the brush it glides on so easily. I have long lashes and I have yet to find a mascara that does not rub off under my eyebrows. I'm disappointed to say that it does clump, flake and leave masca...
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  25. My new favourite!


    I have tried many, MANY mascaras: I have bought fad mascaras, cheap mascaras, expensive mascaras, and cult favourites.

    This mascara is my new favourite! It lives up to the hype and is worth every cent.
    It defines, darkens, curls, lengthens and does not clump.

    I recommend this product whole-heartedly.
  26. Great for volume but not holding curl


    I have stick straight lashes & still looking for my HG mascara. Although this mascara gave great volume & thickened my lashes --it didn't hold my curl. I'd recommend for ladies who already have naturally curled lashes though.
  27. Worth the money


    I have dark lashes with pale tips - this mascara coats beautifully and makes them look super long. They bordered on daddy-long legs long.
    Only a little bit of clumping.
    I was a fan of Lancôme Hypnose until this product.
  28. Length, Volume & Lasting


    My Mum (of all people) was nagging me to try this product for a while. After reading the glowing reviews I decided to cave in and give it a try. WOW! Mum really does know best, I should have listened sooner. The brush creates amazing volume and length, as well as providing the benefits of a comb to separate the lashes. The only downside is that the product lasts so well that it's tricky to rem...
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  29. Great mascara - lengthens and volumises


    I have never tried any Benefit mascaras before until I got this one. I got the sample versions (2 of them) and I love it.

    This mascara gives me long beautiful volumised lashes. WHen I look for a mascara I always look for ones that gives me both length and volume and a lot of mascaras usually only offer one but not both. With Benefit They're Real I got both volumised and lengthened l...
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  30. Great product, lengthens without clumping


    This is a terrific product. It lengthens without clumping. The brush is terrific, allowing you to separate and lengthen all your lashes - including those you never knew you had!
  31. Yes, they ARE real!


    First time I've purchased this product, and love it. First time in ages people have complimented me on my eyelashes (random), and asked whether I have extensions. Please! They're real.
  32. Love this mascara


    I bought this mascara for the first time and I really like it. It creates great length and volume without clumping. It doesn't even need any primer. I do find that it will smudge a little thoughout the day, but most mascras do on me.
  33. HG Mascara!


    This is my third tube of the Benefit They're Real - and I'm sure it wont be the last! Without a doubt the best thing you will ever put on your lashes.
    If you're looking for thick, long, false looking lashes - buy this, you won't be disappointed.
  34. Freakin Amazing! I've found the one!


    This mascara is what I have been looking for all my life! Now I have found it I am never letting it go! It defines and lengthens perfectly without any clumping. The brush is a really unique design and manages to ensure a really good coating of your lashes. I don't know what it has in it but it seems to also curl my lashes without having to use an eyelash curler. I have been using it for a couple o...
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  35. Long Lasting Fabulous Lashes


    I love this product!! It's easy to apply, and great coverage with the wand without clumping. No irritation and lasts all day without smudging.
    My lashes look long, defined and fabulous!
  36. WOW..at last I can wear mascara!!


    The first mascara that I can wear all day without eye irritation.
    I love this product!
  37. Amazing


    My friend had this product and she let me use it, it's amazing i can't wait to get some for myself.
  38. Pretty good


    I was expecting a bit more from this product, but overall it is a good mascara compared to some of the ones currently on the market.
    It depends on how dramatic you like your lashes, one or two coats is great for overall coverage and definition.
  39. Great lengthening mascara


    I have heard great things about this mascara so I had to give it a try. The brush separates the lashes and picks up those finer lashes that a lot of mascara brushes don't. The product has a great lengthening effect and curls and separates the lashes well, however while it did make my lashes more voluminous, I was expecting it to be more noticeable. I tried applying this mascara followed by my curr...
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  40. Best mascara I've used in a while! Lengthens & volumises and doesn't clog!


    This mascara is gorgeous! As always with Benefit, beautiful packaging. This mascara does everything it says it will. It volumises, lengthens and separates lashes and looks so pretty. It really opens up my eyes with having to curl my lashes. It doesn't clog at all and the brush doesn't get all lumpy like some others I've tried. Highly recommended!!!!!
  41. New favourite


    WOW. This mascara ticks all the boxes. Its proper black. It lengthens, defines and thickens. Eyelashes stay soft and comfortable.

    Normally I hate this kind of silicone brush but the bristles on this one are close together and the rows are off-set so every tiny eyelash gets raked through, nicely coated and separated. The bristles on the tip are excellent for your lower lashes and your ...
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  42. Loved it!!!


    A fantastic product that is a great true black and adds length and volume to lashes. Although at the upper end of the price scale, this product has become a 'must have' in my make up bag.
  43. grEAT

    castro girl

    LOVE this product my lashes looked amazing even my husband noticed! will re-purchase for sure!!!
  44. Magic Claw


    This mascara is like no other I've used before. The wand is like a claw which grabs your lashes & smothers them with the perfect amount of black goodness. This magic claw lifts your lashes up making your eyes look like they've opened for the first time. One coat is great for the day, two coats is even better for a night out with the girls!
  45. i will never look back

    Sarah G (Staff)

    ohhh!!!! there is nothing more amazing then this mascara. I absolutely loveeeeee it!!! The bees knees of mascaras in my eyes. It gives amazing volume, length and doesn't move. My lashes literally look fake, its the best feeling.. haha
  46. Review & Earn
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