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Benefit They're Real! Mascara 8.5g

4.6 of 61 reviews

$43.00

4 instalments of $10.75

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4 instalments of $10.75

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The jet-black They're Real! Mascara lengthens, curls, volumises, lifts & separates lashes for a spectacular "out-to-here" look.
  • Australian Made
  • Certified Organic
  • Fragrance Free

What customers say

SUPERIOR - 94% recommend

4.6
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Age:

  • Baby
  • Teens
  • 20s

Coverage:

  • Full

Eye Concern:

  • Age Prevention
  • Deep Lines

Finish - Powders:

  • Full shimmer
  • Glitter/sparkle

Finish - Foundation:

  • Full shimmer
  • Glitter/sparkle

Hair Concern:

  • Brassy tones (blonde/grey hair)
  • Dull, lacking shine
  • Flaky scalp

Hair Curl Type:

  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Medium

Skin Concern:

  • Acne, breakouts and blackheads
  • Oiliness and shine

Skin Type:

  • Normal to dry

Frequently bought with

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Customer Reviews

Review & Earn

4.6 of 61 reviews

94% recommend this product

  1. 37

  2. 20

  3. 4

  4. 0

  5. 0

Most Helpful Positive

My “go-to” for years

Millz

I’ve use this mascara for 6 years now! I’ve never liked anything else than this one.
Holds up really well in hot, humid weather. Very minimal smudging, no clumping, quick drying, buildable, and great brush.

Most Helpful Criticism

It's ok I guess

carrie

After all the great reviews on this mascara I thought I would give it a try. It does a good job but find the brush to be a bit to spikey when I get right to the base of my lashes. On the plus side it does lengthen and seperate my lashes but I don't think I will be spending $40 on this mascara again.
  1. My “go-to” for years

    Millz

    verified purchaser
    I’ve use this mascara for 6 years now! I’ve never liked anything else than this one.
    Holds up really well in hot, humid weather. Very minimal smudging, no clumping, quick drying, buildable, and great brush.
  2. Eyelash Magic!

    Linda

    verified purchaser
    Wow! This stuff really works! I'm a big fan of They're Real mascara and have used it for a few years now, but in combination with They're Real Tinted Eyelash Primer it's pure eyelash MAGIC!
    Lovely brush, gets right to the edges, non clumping... Just let it dry and add a coat of They're Real Mascara for instant va va voom lashes!
  3. Great volume

    ANNE-MARIE

    verified purchaser
    I have been using this mascara for a while now and always seem to come back to it! It creates amazing volume and curl and is easy to remove which I love.. The only negative I have noticed is it tends to dry up quite quickly compared to other mascaras I have used in the past. Overall I would recommend this product though :)
  4. My #1 Mascara

    Simone

    verified purchaser
    This is my go to. I have recommended it to many friends who haven't looked back. A solid mascara, I have tiny eyelashes and while this doesn't make it look like I have false lashes on, it provides a better framing for my eyes.
  5. Packs a punch!

    Bell

    Love it! Not clumpy like most, applies beautifully and doesnt run either! Love how cute the mini size is too haha
  6. One of the best!

    Dana

    verified purchaser
    I was recommended this by a makeup artist friend, and it does NOT disappoint! My lashes look amazing and it lasts for ages! Sometimes I can keep it on for two days!
  7. Holy Grail Mascara

    Steph

    This is quite literally the best mascara I have ever used. It doesn't smudge once it has set, lifts my lashes like crazy and gives me so much volume! The wand is a natural bristle which I prefer over a plastic/rubber wand. I always get compliments on my eyelashes when I am wearing this, people also often ask if I am wearing false lashes which is a nice compliment. I do find this to be comparable t...
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  8. Great...but quite expensive!

    Jennifer

    verified purchaser
    I always get compliments on my eyelashes when I wear this so it's definitely a good product! I struggle with the price tag when you can get mascaras that are just as good, if not better for half the price.
    If you're find with sending $40 on a tube of mascara, it won't let you down!
  9. It's ok I guess

    carrie

    verified purchaser
    After all the great reviews on this mascara I thought I would give it a try. It does a good job but find the brush to be a bit to spikey when I get right to the base of my lashes. On the plus side it does lengthen and seperate my lashes but I don't think I will be spending $40 on this mascara again.
  10. OMG I HAVE LASHES

    Alicia

    I have short, light, sparse lashes and this mascara has made them POP like nothing else I've tried. Length & volume without being clumpy. I could bat my eyelashes for Australia now.
  11. Highly Recommened :)

    Jodie

    Although I found it to be a bit pricey, I would still HIGHLY RECOMMENED this mascara.

    Recieved the Benefit they're real tinted primer and was very impressed with it so that's why I tried the mascara, and boy am I so glad I did, and will definatly be buying it again :)

    For me personaly I found it doesn't smudge, so no panda eye's by the day's end. It stayed put all day wit...
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  12. The perfect mascara

    Nicole

    Like every woman I go through the phase of trying new beauty products, After trying all the new and old mascaras over and over again from all the big brands and small brands, I always end up back purchasing Benefits They're real! mascara. It is extremely diverse, you can use it for a delicate day time look and then build on it for dramatic after the sun goes down eyelashes. The packaging is fun an...
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  13. Best mascara ever

    Nicky

    Love this brand and this product so much,, consistency is excellent, not too dark, can layer perfectly.
  14. The best mascara!

    Vera

    I cannot recommend this product enough, it is brilliant!
  15. Great staying power great brush

    Julie

    I have tried to find a mascara that did not flake for a long time. I had tried some expensive ones that did do what they claimed so I was a bit dubious if this would work. I received a small one as a promotion and have not looked back. The brush does make it easy to apply to the inner and outer lashes and it stays on without any issues. This is my best ever mascara.
  16. Obsessed

    Lucie

    This is the only mascara that a) doesn't make me look like a panda by the end of the night, b) lengthens my lashes and doesn't clump them, and c) makes me look like a have extensions.

    I would only ever buy this mascara, it's the best!
  17. One of the best mascaras I've ever had

    Maddison

    separates the lashes, while giving amazing length and curl. Using this with the eyelash primer has major noticeable results, wouldn't us anything else!
  18. The mascara for everyone

    Jodi

    This mascara is seriously great for noticeable lashes. The brush is excellent for catching the smaller lashes towards inner corner of your eyes and coated lashes are extra black, thick, luscious and lengthened. I get a lot of compliments when wearing this. This is my go-to mascara but shame it is very expensive :(
  19. Clumps be gone!

    Charlotte

    I always thought there was not much difference in terms of mascaras. Ha. I'd been using a cheap mascara for quite some time and was happy-ish with it: the price was right and it did a decent enough job. Only problem: my lashes would clump together weirdly making it look like a dodgy false lash application.

    I was given this Benefit mascara as a gift and realised that lash clumping wa...
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  20. Favourite Mascara

    Betty

    I have tried so many mascaras and having heard and read so much about Benefit's mascara i had to try. And I wasn't disappointed - its sooooo good. Goes on so nicely, not too thick or thin. You can build it up without it going clumpy. And it gives you the best lashes - long and full.
    The best part, the tiny little bristles on the end so you can reach all those fine lashes on the bottom and in...
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  21. Favourite Mascara

    Betty

    I have tried so many mascaras and having heard and read so much about Benefit's mascara i had to try. And I wasn't disappointed - its sooooo good. Goes on so nicely, not too thick or thin. You can build it up without it going clumpy. And it gives you the best lashes - long and full.
    The best part, the tiny little bristles on the end so you can reach all those fine lashes on the bottom and in...
    Read More
  22. Best Mascara I have tried!!

    SaraAnna

    Finally gave into all the hype when my last mascara ran out and I'm glad I gave it a try :)
    This is by far my favourite mascara and I recommend it to every single person!!
    It provides volume without the clump, consistency is easy to apply and the brush does an excellent job of getting to all of my lashes including the small ones near the corners. I have blonde eye lashes so rely on mas...
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  23. Does what it promises but...

    Efy

    Definitely makes lashes look longer and thicker with awesome staying power but it's hard to remove. Must try the remover product. I have oily skin and I find it flakes a little after 4-6 hours thereby starting panda eyes but it wipes away easily.
  24. Not bad but can't say I love this!

    Elizabeth

    Not a bad mascara but it did not work for me! It was just 'average' and getting it off was horrible. I prefer tubular mascara that removes easily with water, so perhaps I am a little biased. I just didn't think this was very special and it didn't do anything extraordinary to make it worth the effort!
  25. Very impressed

    Alex

    I love this mascara. I don't use it every day as it is quite hard to remove and I wonder what damage that might be doing to my lashes but on weekends and special events I whip it out. I have very long eyelashes already but they are very light and this mascara darkens and lengthens my lashes so they really stand out.
  26. Extremely long lashes!

    Holly

    I read the reviews for this product and thought I would give it a go (as I had just run out of my old faithful brand). This mascara is excellent - I have long thin eyelashes naturally and this worked to thicken and slightly lengthen them. My friend who has short lashes found that she could use it not to add too much thickness and significantly increase the length of her lashes. The brush is gre...
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  27. Amazing mascara - lives up to the hype!

    Cloe

    Love this mascara! Goes on great, not clumpy at all, thickens lashes but also lengthens, they almost do look not real! Now my go-to going-out mascara, absolutely one of the best ever. Oh and comes off so easily, bonus.
  28. Love it!

    VickiM

    I love this mascara, stays on all day and does not clump. Makes my eyelashes look amazing...
  29. Unfortunately I am not a lover of Benefit They're Real Mascara

    Tracker

    I read all the reviews about this mascara but unfortunately I can not rave about it like others. I have very short lashes and yes it makes them longer. But I feel its way too gluggy and extremely hard to remove even with the appropriate remover. So no I am not a convert and will revert back to my other mascaras.
  30. Black and long lashes

    Bernie

    This is a fantastic mascara. It doesn't rub off and stays truly black all day. The only downside is that it is difficult to remove so puts you off wearing it everyday. I did buy the Benefit eye makeup remover which does the job.
  31. "Are you wearing fake lashes?"

    Natasha

    Mascaras are usually neither here nor there for me - I usually can't tell the difference between a supermarket brand and one that's $30 or even $60 for that matter!

    ...until Benefit They're Real Mascara. Never before have so many people asked me if I've had lashes applied or bought a special curler or am wearing fake lashes. The brush is great to use and the mascara dries quickly so y...
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  32. Long lasting wear!

    Anna

    Very happy I purchased this mascara. A bit on the expensive side compared to what I usually buy, this product definitely has staying power and doesn't crumble into my eyes even if I accidentally go to bed with it on. I was very eager to see the lengthening results, at first I was a bit set back (I was expecting fibrous long lashes lol) but I just had to get used to how the formula goes on. The bru...
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  33. Best mascara I've ever used - I'm addicted

    Smart mum

    Best mascara I have ever used (am addicted)! I've never had long or thick eyelashes but Benefit They're Real Mascara makes me look like I'm wearing fake lashes!

    Costly, but worth every penny. Especially if you rarely wear mascara, it certainly makes a difference and gives you 'bang for your buck'!
  34. I can't live without this mascara.

    Alexandra (Staff)

    I was always so dubious about this mascara - could it really live up to the hype? Was it really worth the price?

    Yes, yes, yes a thousand times yes. I use this mascara every single day without fail - I used to find switch up mascaras all the time, but I've been using this for months on end and I'm still not bored. It makes my lashes super dark, super long and super curled. It's not to...
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  35. Lives up to the hype

    Jayne

    I purchased Benefit's They're Real Mascara after reading really good reviews on here and other sites. I am very skeptical as I have used and loved the same mascara (Dior) for years and years, and have tried many others, usually because Dior is harder to get, but I'v always gone back to it.

    However I am converted to Benefit's They're Real Mascara now! This mascara is great! Awesome len...
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  36. WOW!

    Justine

    All I can say is WOW! Since buying and trying this mascara I have thrown out all my other products and I have not stopped talking about it. 3 friends have since purchased "They're Real Mascara" off Adore Beauty and they are also getting as many compliments as I do. And to think I nearly resorted to eyelash extensions!

    THANKS Adore for being such value for money and THANKS Benefit for ...
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  37. WOW!

    Fiona

    I am a bit of a mascara junkie and you could say I've tried every brand and every type of mascara so i was sceptical of the claims that Benefit They're Real! Mascara made. But boy was I wrong!

    Length, Curl = AMAZING! Volume not so much but it can be forgiven due to the lasting definition it provides. Overall, a great daily mascara. It lasts all day without flaking and the curl remain...
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  38. Fabulous product

    Sandi

    This is definitely the best mascara I have ever used. No clumping, great brush. Really natural finish, which I love. The best part is that it's not expensive. Love it!
  39. Not so good

    Steph

    I received a tester of this mascara from Adore Beauty and was very excited to use it.

    I was impressed with the brush, and believe this is the reason so many people love this mascara - because of the brush it glides on so easily. I have long lashes and I have yet to find a mascara that does not rub off under my eyebrows. I'm disappointed to say that it does clump, flake and leave masca...
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  40. My new favourite!

    Clare

    I have tried many, MANY mascaras: I have bought fad mascaras, cheap mascaras, expensive mascaras, and cult favourites.

    This mascara is my new favourite! It lives up to the hype and is worth every cent.
    It defines, darkens, curls, lengthens and does not clump.

    I recommend this product whole-heartedly.
  41. Great for volume but not holding curl

    Denise

    I have stick straight lashes & still looking for my HG mascara. Although this mascara gave great volume & thickened my lashes --it didn't hold my curl. I'd recommend for ladies who already have naturally curled lashes though.
  42. Worth the money

    eaeaea

    I have dark lashes with pale tips - this mascara coats beautifully and makes them look super long. They bordered on daddy-long legs long.
    Only a little bit of clumping.
    I was a fan of Lancôme Hypnose until this product.
  43. Length, Volume & Lasting

    Charley

    My Mum (of all people) was nagging me to try this product for a while. After reading the glowing reviews I decided to cave in and give it a try. WOW! Mum really does know best, I should have listened sooner. The brush creates amazing volume and length, as well as providing the benefits of a comb to separate the lashes. The only downside is that the product lasts so well that it's tricky to rem...
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  44. Great mascara - lengthens and volumises

    Ina

    I have never tried any Benefit mascaras before until I got this one. I got the sample versions (2 of them) and I love it.

    This mascara gives me long beautiful volumised lashes. WHen I look for a mascara I always look for ones that gives me both length and volume and a lot of mascaras usually only offer one but not both. With Benefit They're Real I got both volumised and lengthened l...
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  45. Great product, lengthens without clumping

    Mel

    This is a terrific product. It lengthens without clumping. The brush is terrific, allowing you to separate and lengthen all your lashes - including those you never knew you had!
  46. Yes, they ARE real!

    Joanne

    First time I've purchased this product, and love it. First time in ages people have complimented me on my eyelashes (random), and asked whether I have extensions. Please! They're real.
  47. Love this mascara

    Kelly

    I bought this mascara for the first time and I really like it. It creates great length and volume without clumping. It doesn't even need any primer. I do find that it will smudge a little thoughout the day, but most mascras do on me.
  48. HG Mascara!

    bysarahe

    This is my third tube of the Benefit They're Real - and I'm sure it wont be the last! Without a doubt the best thing you will ever put on your lashes.
    If you're looking for thick, long, false looking lashes - buy this, you won't be disappointed.
  49. Freakin Amazing! I've found the one!

    Saz

    This mascara is what I have been looking for all my life! Now I have found it I am never letting it go! It defines and lengthens perfectly without any clumping. The brush is a really unique design and manages to ensure a really good coating of your lashes. I don't know what it has in it but it seems to also curl my lashes without having to use an eyelash curler. I have been using it for a couple o...
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  50. Long Lasting Fabulous Lashes

    natalie

    I love this product!! It's easy to apply, and great coverage with the wand without clumping. No irritation and lasts all day without smudging.
    My lashes look long, defined and fabulous!
  51. WOW..at last I can wear mascara!!

    Crackerjack

    The first mascara that I can wear all day without eye irritation.
    I love this product!
  52. Amazing

    Trish

    My friend had this product and she let me use it, it's amazing i can't wait to get some for myself.
  53. Pretty good

    Jessica

    I was expecting a bit more from this product, but overall it is a good mascara compared to some of the ones currently on the market.
    It depends on how dramatic you like your lashes, one or two coats is great for overall coverage and definition.
  54. Great lengthening mascara

    Anonymous

    I have heard great things about this mascara so I had to give it a try. The brush separates the lashes and picks up those finer lashes that a lot of mascara brushes don't. The product has a great lengthening effect and curls and separates the lashes well, however while it did make my lashes more voluminous, I was expecting it to be more noticeable. I tried applying this mascara followed by my curr...
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  55. Magic Claw

    Willbourn

    This mascara is like no other I've used before. The wand is like a claw which grabs your lashes & smothers them with the perfect amount of black goodness. This magic claw lifts your lashes up making your eyes look like they've opened for the first time. One coat is great for the day, two coats is even better for a night out with the girls!
  56. i will never look back

    Sarah G (Staff)

    ohhh!!!! there is nothing more amazing then this mascara. I absolutely loveeeeee it!!! The bees knees of mascaras in my eyes. It gives amazing volume, length and doesn't move. My lashes literally look fake, its the best feeling.. haha
  57. Best mascara I've used in a while! Lengthens & volumises and doesn't clog!

    Meaghan

    This mascara is gorgeous! As always with Benefit, beautiful packaging. This mascara does everything it says it will. It volumises, lengthens and separates lashes and looks so pretty. It really opens up my eyes with having to curl my lashes. It doesn't clog at all and the brush doesn't get all lumpy like some others I've tried. Highly recommended!!!!!
  58. New favourite

    Ella

    WOW. This mascara ticks all the boxes. Its proper black. It lengthens, defines and thickens. Eyelashes stay soft and comfortable.

    Normally I hate this kind of silicone brush but the bristles on this one are close together and the rows are off-set so every tiny eyelash gets raked through, nicely coated and separated. The bristles on the tip are excellent for your lower lashes and your ...
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  59. Loved it!!!

    Katherine

    A fantastic product that is a great true black and adds length and volume to lashes. Although at the upper end of the price scale, this product has become a 'must have' in my make up bag.
  60. grEAT

    castro girl

    LOVE this product my lashes looked amazing even my husband noticed! will re-purchase for sure!!!
  61. Review & Earn
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