Having used several high-end (pricey!) brands which are sulfate and paraben free, I’m used to my hair feeling dry afterwards and also frizzy so I have to use additional conditioning and smoothing products. This shampoo and rinse are the opposite. My hair looks and feels soft and smoother, and is already starting to look fuller. Not having to add additional product and have been getting asked if I’ve had my hair done recently. Also importantly, zero scalp irritation. So very happy with this product. For the results, I’m prepared to pay the high price.