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Adore Beauty is an official stockist of Loving Tan, with free shipping Australia-wide and free samples available.


Founded in 2011, Loving Tan has been a breakthrough in the self-tanning industry. Made by tan lovers, for tan lovers. For a natural looking tan every time that is simple to use and professional strength, Loving Tan makes it easy to achieve a flawless, streak-free finish. Loving Tan started out with a desire to create a tan that gave you professional results, with no terrible smells and no hallmark orange streaks - and ever since, no other tan comes close.


Who is Loving Tan for? Everyone! If you want a natural, perfect tan within minutes, Loving Tan is your new go-to self-tan. Created with a unique formula that gives you immediate colour, developing into a deeper, darker fake tan over time. With different shades to suit all skin tones, Loving Tan has literally got your back.

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Recent reviews on Loving Tan products

Loving Tan Bronze Shimmer - Ultra Dark Loving Tan Bronze Shimmer - Ultra Dark
Loving Tan
Loving Tan Bronze Shimmer - Ultra Dark

Gives a nice deep glow

I really like this to top off a tan or just to give my skin some colour when I feel a little dull. Has a nice shimmer to it without feeling like you've put anything on your skin.
Loving Tan 2HR Express Mousse - Medium 120mlLoving Tan 2HR Express Mousse - Medium 120ml
Loving Tan
Loving Tan 2HR Express Mousse - Medium 120ml

A tan that’s ten outta ten

Well, well, well. If it isn’t the holy grail of fake tans?!
Where have you been all my life, Loving Tan?
I have only tried you once sinde purchasing you a week ago, but oh what a week.
Firstly, you smell great (only a hint of fake tan smell, which actually doesn’t bother me), secondly, your colour guide and drying tones are en pointe). Your guide is quite dark, so I highly recommend using a mitt. You had me worried there for a while, when you seemingly washed away in the shower after the recommended two hours, BUT you slowly developed into a gorgeous mid-olive-brown throughout the evening. Clever.
Thank you for being cruelty free and fading beautifully as the week progressed. And thank you for not making my skin feel dry. Most importantly, thank you for helping me resist the temptation to seek a real tan in our harsh and unforgiving sun.
Six days later, you’re not patchy or orange. And you’ve stuck around for longer than most DIY tans.
I have a feeling this is the beginning of a long and beautiful friendship.

(Note to Adore Beauty: I have green eyes and blonde hair...wasn’t sure where to add this info within the review? :))
Loving Tan Deluxe Bronzing Mousse - Ultra Dark Loving Tan Deluxe Bronzing Mousse - Ultra Dark
Loving Tan
Loving Tan Deluxe Bronzing Mousse - Ultra Dark

Perfect dark tan

After trying the dark 2 hour express and having it not be quite dark enough for me I thought I would give this one a go and it did not disappoint. It is the perfect bronze colour without looking like you have fake tan on. I do find that it seperates below my armpits a bit but that is after about 4 days of wear. I wish they would make the Ultra Dark in an express solution for when I am in a rush. I was a Bondi sands lover but this might be new holy grail tanner.

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