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Official Stockist of ModelCo

Based in Sydney, Australia, ModelCo is the successful beauty and cosmetics brand created by former modelling agent Shelley Sullivan. During Shelley's career, she worked with many makeup artists, stylists, and models and came away with a vision: to create cutting-edge beauty solutions that provided multipurpose solutions to a niche market.

ModelCo is a PETA-certified cosmetics company and does not test on animals at any point in the product development and manufacturing process.

ModelCo’s in-house research and development department, led by Shelley Sullivan, is always working to develop, test, and market innovative solutions to everyday beauty problems. The company's ultimate goal is to provide revolutionary products before women are aware they need them.

ModelCo, a true one-stop shopping brand, is proud to offer premium colour cosmetics, tanning products, and skincare to customers who expect only the best. For over a decade, the iconic Australian beauty brand has been developing and perfecting its award-winning line of beauty aids with premium-quality formulations, applications, and packaging.


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49 products found.

Model Co - High Performance Tan

ModelCo Magic Blender Sponge

$14.00

$14.00

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4.6 of 7 reviews

ModelCo LashXtend Mascara - Black

$22.00

$22.00

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4.5 of 14 reviews

ModelCo Tan Remover Exfoliating Soap

$10.00

$10.00

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4.8 of 4 reviews

ModelCo BB+ Cream

$22.00

$22.00

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4.7 of 3 reviews

ModelCo Lip Plumper

$16.00

$16.00

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4 of 1 reviews

ModelCo Invisible Matte Pressed Powder - Translucent

$14.00

$14.00

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ModelCo More Brows

$18.00

$18.00

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4.7 of 3 reviews

ModelCo Fiber Lash Brush On Lashes Mascara

$35.00

$35.00

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3.7 of 7 reviews

ModelCo Long Wear Lipstick

$9.95

$9.95

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ModelCo Turbo Lashwand Heated Eyelash Curler

$35.00

$35.00

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ModelCo Face Base - Skin Primer

$25.00

$25.00

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4.4 of 12 reviews

ModelCo Double Sided Facial Wipes

$8.00

$8.00

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5 of 1 reviews

ModelCo Duo Tweezer Slant/Pointed

$10.00

$10.00

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ModelCo Makeup Jelly Blender

$10.00

$10.00

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3 of 1 reviews

ModelCo Instant Cover High Definition Concealer

$12.00

$12.00

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4 of 1 reviews

ModelCo Instant Brows Brow Pencil

$16.00

$16.00

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ModelCo Invisible Matte Pressed Powder

$14.00

$14.00

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5 of 1 reviews

ModelCo Precision Brow Pencil Universal Shade

$14.00

$14.00

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ModelCo Contour Stick

$17.00

$17.00

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4 of 1 reviews

Showing 20 products of 49.

Recent reviews on ModelCo products

ModelCo
ModelCo Tan Remover Exfoliating Soap
$10.00

Does what it says on the tin

This is a very solid product.

Simple, effective and a very reasonable price.
The ONLY reason I knocked one star off is because it’s a little too abrasive for my skin. And my skin has never been sensitive. Heck, super strength retinol doesn’t seem to bother it!

So, I tend to use the bar directly on my skin on the tougher areas (knees, elbows) and emulsify the bar with my hands and apply to the rest of my body.

It provides the perfect canvass for my next fake tan :)
ModelCo
ModelCo Fibre Brows Thickening Brow Powder
$16.00

A BFF (Brow Fave Forever)

WOW
This is a standout product.
I’m so glad I persevered after the first attempt. The first time I used it, I applied it on dry eyebrows and it failed to adhere. Disappointed, I popped it in the cupboard and rediscovered it during a clean up. This time, I tried applying a wax first, powder second. I’m so glad I did. The result was a fuller, more defined brow. And my brows are SUPER sparse without product. I applied the Modelco brow mascara over the top to set them and I found that it lasted the entire day. From 6ish in the morning to dinner and beyond, the product stayed put.
I’ve used the powder daily for almost two months now and I’m only one-third of the way through the tube.
Full marks for the affordable factor and the commitment to producing products that are cruelty-free :) :)
ModelCo
ModelCo More Brows
$18.00

Brow-lliant Product

I’ve tried plenty of brow gels and mascaras and this is easily head and shoulders above its more expensive and publicised peers.

Even though I’m blonde, I prefer my brows to contrast with my hair, so I bought this in medium.

It lasts the entire day and works well on its own or with the thickening brow powder (over a wax) for a more dramatic result.

The wand is the perfect size and deposits the right amount of product without clumping.

As always, full marks for being a cruelty-free brand :) :) :) Not to mention an Australian company!

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