Shop ModelCo

Official Stockist of ModelCo

Based in Sydney, Australia, ModelCo is the successful beauty and cosmetics brand created by former modelling agent Shelley Sullivan. During Shelley's career, she worked with many makeup artists, stylists, and models and came away with a vision: to create cutting-edge beauty solutions that provided multipurpose solutions to a niche market.

ModelCo is a PETA-certified cosmetics company and does not test on animals at any point in the product development and manufacturing process.

ModelCo’s in-house research and development department, led by Shelley Sullivan, is always working to develop, test, and market innovative solutions to everyday beauty problems. The company's ultimate goal is to provide revolutionary products before women are aware they need them.

ModelCo, a true one-stop shopping brand, is proud to offer premium colour cosmetics, tanning products, and skincare to customers who expect only the best. For over a decade, the iconic Australian beauty brand has been developing and perfecting its award-winning line of beauty aids with premium-quality formulations, applications, and packaging.

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