The product is smooth and soft but doesn't move once applied! Although it is soft, it hasn't flaked off during application - big plus. I have oily eyelids but this product lasts all day without smudging. A make-up miracle! This is my go-to for lining my waterline day to day.
The three colours can be mixed to create the perfect shade for you. The concealer is light, natural and builable and seamless on the skin. The product contains no nasties and is hydrating on the undereye circles, never creasing. Doesn't last all day but I don't use powder. Invest in a proper concealer brush though.