The product is smooth and soft but doesn't move once applied! Although it is soft, it hasn't flaked off during application - big plus. I have oily eyelids but this product lasts all day without smudging. A make-up miracle! This is my go-to for lining my waterline day to day.
This has to be the most pigmented concealer I have ever used. It is amazing. It is a thicker consistency than most so you have to work with it fairly quickly, and as mentioned below, a little goes a very very long way! I love this stuff.
It's staying power is above all others and I am genuinely surprised this product hasn't received more attention given all its great qualities.
Definitely recommend giving this a go - it works wonders on dark circles!