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Official Stockist of theBalm

Born and bred in California, theBalm is the cosmetics company infused with cool. The brand's product line includes everything you need to pull together a fabulous look in five minutes. You can count on theBalm to be on-trend with the latest in beauty products that are versatile, affordable, and relevant for today’s woman.

Founder and CEO Marissa Shipman got the idea to create theBalm when she realised that she only needed a few basic products to look great. She figured other women wanted the same minimalist approach to beauty. Shipman studied makeup application and hired a chemist to bring high-quality ingredients into simple cosmetics.

Shipman's beauty line now incorporates anti-ageing ingredients, uplifting fragrances, and triple-milled pigments. All products are cruelty-free, non-comedogenic, and free of parabens and talc. But theBalm does not stop with cosmetics; the brand also includes an impressive line of haircare, skincare, and modern nail colours.

Several factors make theBalm unique in a sea of other beauty lines, beginning with packaging. You can easily spot theBalm's sassy and flamboyant containers with signature retro designs and clever messaging intended to empower women.

There is no doubt that theBalm has created some of the catchiest names for its products, such as the Nude Dude eyeshadow palette. This newest addition to the Nude series features a beautifully coordinated selection of triple-milled shadows. From the lighter shades of Fearless and Fabulous to the deeper mocha tones of Fierce and Fine, this shadow collection will certainly make you feel like a femme fatale!

theBalm is a mix of sexy and serious, smart and funny, romantic and rebellious. theBalm's range offers unexpected value for women on the go, delivering product duality, multipurpose usage, and treatment benefits.



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Recent reviews on theBalm products

theBalm Put A Lid On It Eyelid PrimertheBalm Put A Lid On It Eyelid Primer
theBalm
theBalm Put A Lid On It Eyelid Primer
$19.95

Can’t believe it!

I have always had issues with my eye makeup sliding off as quickly as I put it on. My eyeshadow never lasted and by lunchtime you could hardly tell I’d even made an effort that morning.
I have tried many products, some that did improve the situation but not as much as this eye primer. The results have been incredible and you only need to use the smallest amount to achieve success. At the end of a busy day I can still clearly see my eyeshadow. The key is to use a tiny dot of product as if you use too much you won’t achieve a good result. I only made that mistake once.
This is now my go to product everyday!
theBalm Nude Dude Volume 2 Eyeshadow PalettetheBalm Nude Dude Volume 2 Eyeshadow Palette
theBalm
theBalm Nude Dude Volume 2 Eyeshadow Palette
$49.95

Long awaited happy purchase

I have admired this palette for many years but for whatever reason I always held off purchasing it. I am extremely happy I finally have this in my makeup kit! The colours are so stunning, with a variety of matt and shimmer. The yellow tone shimmer is next level and can be used as an extreme highlight on inner corner and brow bone.
All shades are lovely to blend and work really well together to compliment the overall look.

Not a palette you will regret!
theBalm In theBalm of Your Hand Volume 2theBalm In theBalm of Your Hand Volume 2
theBalm
theBalm In theBalm of Your Hand Volume 2
$39.95

Great value!

Awesome collection. Love every single pan. The bronzer in particular is amazing for my fair skin. The blushes are super smooth and blend like a dream. Love the highlight too, it works well on my fair skin also. The eyeshadows are a really pretty combination too. Super impressed.
theBalm Girls Getaway Trio Long-Wearing Bronzer BlushtheBalm Girls Getaway Trio Long-Wearing Bronzer Blush
theBalm
theBalm Girls Getaway Trio Long-Wearing Bronzer Blush
$29.95

Beautiful on fair to light skin tones

I love blush palettes but I'm not big on shimmer, so there's always many palettes I'm turning up my nose at because I can't bear the thought of sparkle on my cheeks.

This is a beautiful trio of the kind of products I love theBalm for - pigmented, matte, flattering tones that are easy to work with. No dusty fallout, just blushes and bronzers that work with whatever you're wearing.

My one critique if any is that these can be hard to blend if you haven't completely set your foundation yet, but this is probably my fault for trying to wear a matte powder blush over a dewy cream foundation haha!

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