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The Ordinary are far from ordinary with their skincare ethos, founded to keep honesty and integrity at the heart of their products, instead of marketing schemes and buzzwords. If you're after high-quality but affordable skincare products, packed full of potent ingredients, then look no further than The Ordinary. The Ordinary was formed by umbrella brand DECIEM, which operates more than ten beauty brands including Hylamide and NIOD. DECIEM specialise in functional beauty; products which actually work and are backed by science. They believe that the beauty world has become stagnant, so aim to innovate and create products which no one else are making, whilst maintaining exceptional quality. The Ordinary benefit from the research and developments already made by DECIEM which is part of the reason they're able to keep prices so low.
The Ordinary offer high-quality skincare products, with no gimmicks and no marketing ploys. You'll never see words such as 'anti-ageing' when it comes to The Ordinary, they simply show the ingredients they're using and explain the scientific benefits for the skin. For this reason, creating a routine with The Ordinary can seem daunting at first, but with research you can quickly find out which products would suit your skin type and can soon start feeling the benefits of the highly concentrated ingredients.
Using high concentrations of potent ingredients no longer needs to be an expensive way to build an effective skincare routine. Skincare from The Ordinary doesn't follow the typical 'cleanse, tone, moisturise' method and instead focuses on treatments, vitamins and direct acids, which can completely transform your skin. Click here for our skincare guide to The Ordinary. The Hyaluronic Acid 2% + B5 is one of their bestsellers, an incredibly hydrating ingredient which is weightless on the skin so perfect for all skin types. The Niacinamide 10% + Zinc 1% is another fan favourite, perfect for reducing the appearance of blemishes, enlarged pores and decongesting the skin. The Ordinary are constantly innovating, so expect more products to launch as they continue to grow and gain popularity. Whatever it is they launch next, you can be guaranteed exceptional products with minimal fuss.
Adore Beauty is an official stockist of The Ordinary. Adore Beauty has free shipping, and free samples available.
The Ordinary Niacinamide 10% + Zinc 1%
4.8 of 66 reviews
The Ordinary Hyaluronic Acid 2% + B5
4.4 of 58 reviews
The Ordinary Buffet
4.9 of 49 reviews
The Ordinary Natural Moisturizing Factors + HA
4.2 of 49 reviews
The Ordinary Granactive Retinoid Emulsion 2%
4.8 of 42 reviews
The Ordinary High-Adherence Silicone Primer
4.5 of 33 reviews
The Ordinary Caffeine Solution 5% + EGCG
4.3 of 24 reviews
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil
4.9 of 21 reviews
The Ordinary Vitamin C Suspension 23% + HA Spheres 2%
4.5 of 27 reviews
The Ordinary Lactic Acid 10% + HA 2%
5 of 10 reviews
The Ordinary High-Spreadability Fluid Primer
4.6 of 17 reviews
The Ordinary Salicylic Acid 2% Solution 30ml
4.7 of 9 reviews
The Ordinary Coverage Foundation
4.1 of 33 reviews
The Ordinary Serum Foundation
4.6 of 22 reviews
The Ordinary Argireline 10% Solution
4.7 of 8 reviews
The Ordinary Vitamin C Suspension 30% in Silicone
4.4 of 9 reviews
The Ordinary Lactic Acid 5% + HA 2%
4.9 of 13 reviews
The Ordinary Glycolic Acid 7% Toning Solution
4.8 of 15 reviews
The Ordinary Matrixyl 10% + HA
4.7 of 9 reviews
The Ordinary, articles & community
Recent reviews on The Ordinary products
Great budget buy!
This is a very lightweight foundation with far more coverage than you think it would.
I have normal/dry skin and bought the 1.2Y shade which by my estimates is NC20-25. I am keen on trying the 1.2YG when it is back in stock.
The finish is on the demi-matte side so I could see this working for combination skin too if you powder your t-zone.
Considering you only need a small amount to cover your face, this is a bargain buy.
Is it the best foundation I have ever tried? No, but it is perfectly satisfactory and priced well.