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The Ordinary Granactive Retinoid Emulsion 2% 30ml

4.8 of 42 reviews


4 instalments of $4.48


In Stock

4 instalments of $4.48


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The Ordinary Granactive Retinoid Emulsion 2% combines two forms of next-generation retinoid actives in a combined concentration of 2% by weight.
  • Cruelty Free
  • Fragrance Free
  • Sulphate Free
  • Vegan

What customers say

SUPERIOR - 98% recommend

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  • 20s
  • 30s
  • 40s
  • 50+

Eye Concern:

  • Age Prevention
  • Deep Lines

Skin Concern:

  • Acne, breakouts and blackheads
  • Dull, dry or dehydrated skin
  • First signs of ageing
  • Pigmentation, uneven skin tone
  • Wrinkles and loss of firmness

Skin Type:

  • Dry
  • Normal to dry
  • Normal to oily
  • Oily

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Customer Reviews

Review & Earn

4.8 of 42 reviews

98% recommend this product

  1. 35

  2. 5

  3. 1

  4. 1

  5. 0

Most Helpful Positive

Best Product from the Ordinary


I have recently done a purchase of a number of products from the ordinary for my oily/acne prone skin. I was looking for a product which would hydrate my skin and prevent early signs of ageing while not further irritating my acne. I have been applying this product every night before bed even over the top of medical grade acne treatment and have found it to be very hydrating, I love the texture and always wake up with soft and plump feeling skin. I have experienced absolutely no irritation and could not recommend this serum highly enough. I am confident it would suit all skin types including dry and sensitive and think you should introduce it to your skin care regime if you are like me and looking for some early anti-ageing products. Will definitely buy again

Most Helpful Criticism

Good value


Great for layering underneath a moisturiser for added hydration or to be a base for makeup. Can take a while to be absorbed.I was using everyday but it did cause minor breakouts with me, so now just use it when my skin needs a boost.
  1. Good for a little bit of refining


    Seems to refine pores slightly, which is nice. Nice texture, makes you feel a bit pampered.
  2. So far so good...be patient!!


    This product is really great but I would definitely say you need to have patience and persistence. I have combination, sensitive and acne prone skin. I have been struggling with hormal breakouts off and on for the past 6 years and have tried so many skin care treatments and medications. I bought this product after reading and researching The Ordinary and their products and benefits of using these ...
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  3. Best Product from the Ordinary


    I have recently done a purchase of a number of products from the ordinary for my oily/acne prone skin. I was looking for a product which would hydrate my skin and prevent early signs of ageing while not further irritating my acne. I have been applying this product every night before bed even over the top of medical grade acne treatment and have found it to be very hydrating, I love the texture and...
    Read More
  4. Excellent


    Have started applying the retionol at night for the last week and a half. I found it to be amazing, can feel the active ingredients when applied on my skin. I only use a small amount and it is extremely important to ensure you wear sunscreen as it can make your sign more sensitive to the sun.
  5. OMG!!!


    This product has saved my skin! I am mid 30's and still struggle with hormonal breakouts like a teen! Ugh...

    I decided to try this product due to 'no down time' that normal ret A's have!

    My skin is clear, soft and almost all of my redness has gone! I will absolutely continue on with this as with my other Ordinary serums!!
  6. My fave of The Ordinary retinoids!


    I use this on my face and actually on my bottom too where I get spots! It's done wonders for the backside and I prefer it to the retinol in squalene as it dries with no greasy feel and seems to be keeping me smooth and helping to fade spots. On teh face it's great too, skin is very soft but as someone with dry skin I am careful not to get it on my under eye skin and around the corners of my nose o...
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  7. Good value


    Great for layering underneath a moisturiser for added hydration or to be a base for makeup. Can take a while to be absorbed.I was using everyday but it did cause minor breakouts with me, so now just use it when my skin needs a boost.
  8. Promising


    This is a smooth, non oily addition to my night time skincare. I find that this pairs well with all of my acids and would not hesitate to repurchase. The texture of my skin has reduced slightly and hyper-pigmentation has been lightly touched. Overall it is has replaced a more expensive retinoid.
  9. Love this stuff!


    I have been using this product at night in conjunction with the Hyaluronic Acid 2% + B5 and the Organic Rose Hip Oil and my skin is looking great. I have definitely noticed a difference in the fine lines around my eyes. I have somewhat sensitive skin but have had no reaction at all. I would highly recommend.
  10. New Generation Genius


    Beauty is not pain! There is no irritation, no sensitivity, redness or peeling.
    I stand by this product with the research that goes behind this new generation product. I use this every other day as I am also using other acids, and I have not experienced any increased irritation or peeling and the results after a month of use was fantastic, I will definitely continue using this.
  11. Works on Oily, Acne-prone skin!


    Unlike some other retinol creams that I've used in the past, this retinoid serum is non-drying and lightweight and has just completely transformed my oily, acne-prone skin. I have used this product along with The Ordinary's 10% Niacinamide serum every two nights, and it's made my skin a lot smoother, brighter and has reduced my acne and associated redness/inflammation. I do still get an odd pimple...
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  12. Amazing!


    This is another game changer from The Ordinary.

    This retinol product somehow manages to be incredibly gentle, with no flaking or redness, yet incredibly powerful, with smoother, even toned, poreless skin!

    And how do they do this for less than $20?!?!? It blows me away.

    Do yourself, your skin and your wallet a favour. Buy this NOW.
  13. Saviour!


    After reading the reviews I had to try it for myself. I have hormonal breakouts on my chin after coming off the pill and have been trying so many different products to clear it. This product actually really works! I haven’t used a retinoid before and absolutely love this one. It has cleared my breakouts & old scarring after 2 weeks (although I do not scar for long). It has brightened up my complex...
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  14. Game Changer


    I bought this product after hunting for a retinol/retinoid cream which wouldn't cost me a fortune. I was dubious because of the low cost however this product is INCREDIBLE. I am 29 and have been suffering with hormonal adult acne on and off for the past 5 years. My break outs are controlled now however I was left with red marks and scars. I'm also starting to get fine lines and my skin was looking...
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  15. New Fav!


    The only product so far that has managed to improve pigmentation problem areas. Using less concealer and feeling more confident!
  16. LOVE this product


    I love this product. This is the very first retinol/retinoid product I've ever used, and I was worried I'd have irritation and flaking (as I've heard that this is pretty common). I needn't have worried, this is so gentle that it hasn't irritated my skin at all. I'm in my 20s and starting to introduce some preventative anti-aging products, and I will definitely be re-purchasing this one - you reall...
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  17. Glowing Skin

    Krissie S

    Instant results - left my skin smooth and glowing from the first application. Highly recommend this product.
  18. Great in my night-time routine


    Easy to apply and has been helping to sort out the redness i have on and around my nose. I use this at night and make sure to apply an spf in the daytime. I use this 3 times a week and alternate it with The Ordinary Vitamin C Suspension 23% + HA Spheres 2%. A little goes a long way.
  19. Great on sensitive skin.


    The best retinol treatment. I have sensitive skin & other retinol products burn my skin. I also have mature combination skin prone to breakouts. This product treats signs of aging, clears breakouts but without any adverse burning. I will order it again.
  20. Very effective, amazing price!


    I used this product for about 2 months before seeing any improvement but it eventually really does work! Have noticed improved skin clarity and fine lines diminished
    My only gripe would be that I wish it came in a tube as I've heard retin a loses effectiveness very quickly when exposed to air
  21. Must have!


    I can't believe it took me this long to find this product. It's affordable and it works straight away. It helps with red spots and gives me that youthful glow. I have no problems using this every night. Definitely a must buy for anyone
  22. Great price & great product!


    I have normal skin and love using retinoid to improve my fine lines and general appearance of skin. I use this in the PM and am loving it! Great price and product- very happy. Will re-purchase or try their more powerful retinoid next time.
  23. Fantastic


    Cleared my skin up pretty much the first night. I have normal/oily skin and had some breakouts. This helped immediately, I always wake up with amazing skin. It feels soft and nourished.
  24. SO good!


    I've been using this for the last month and a half and have really seen results. It's much gentler than Dermalogica's Retionoid so it can be used more often. Really seen my skin tone even out and the redness in my face begin to disappear.
  25. Brillaint


    10 days and already getting compliments. Use at night and fabulous
  26. First Active Product Ever


    First time using a Retinoid (or any Active) of any description.

    With 2 months use I have noticed an even tone and (just ever so slightly) smoother lines around my eyes. I have had no discomfort at all.

    Fairly late to the skincare game (43 years of age with oily & dehydrated skin) and enjoying/loving all the pampering my skin is receiving !!!
  27. Love it !


    I've been using it for three weeks now and I love it so much ! My skin is much brighter softer on touch and feels so hydrated!! I know what retinol is , I've been using it before from professional cosmetic line and I want to say I'll never go back to it . I love my the ordinary retinoid now so much better !!! Highly recommend ❤️❤️
  28. Best purchase of my life!


    I have a lot of redness and texture issues from a horrible hormonal outbreak last year. This has resulted in many pigmentation and deep scars which has been the worst for my self esteem. Countless bottles of serums, lotions and exfoliation options later, I have found my holy grail! This Retinoid is the best thing I've ever tried. I was as skeptical due to all my prior disappointments but the Ordi...
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  29. Really wanted to like this...


    Really wanted to like this product for the price. But should have guessed though as well for them being so cheap. I was a regular user of Skinstitut retinol but decided to try this, as they have received so Rave reviews apparently. Sadly it started to break me out and this isn't an initial breakout because I was already a regular retinol user. I'll go back to skinstitut.


    This is an incredible product, I have only been using for a week but already my skin feels and looks so much better. I have really sensitive, combination skin and I'm prone to breakouts so its really difficult trying to find decent products that don't destroy my face.

    I use after Buffet in evening and follow with rose hip oil.
    Every 3rd day I swap the retinoid with lactic acid ...
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    I'm in that awkward stage of life where I'm still getting big greasy pores and pimples and some nice lines.
    After 1 week of this my skin has never ever felt so amazing. I am using Buffet as well twice a day and this at night. I have not had any irritation and only got a couple of extra pimples when starting. I'm getting compliments on my skin almost every day!
    I'm a convert!
  32. Best Retinol I've Used


    At 52 I have tried a lot of the 'hyped' products on the market with little to no results.

    The Ordinary Retinoid 2% works! Not over night, (it took about 2 weeks before I started to see any change in my skin), however the change is visible. I know I will never look 25 again, but ... I have seen a change in the tone of my skin, the wrinkles and sagging.

    The price put me of...
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  33. Love it!

    Very happy buyer

    Love this product, it is very affordable yet works better then high end/luxury products. I have definitely seen a difference in my skin after using it for a couple of weeks. Recommend it for all different types of skin. Will definitely be purchasing it again.
  34. Retinol vs Retinoid


    Deciem/The Ordinary currently offer 2 retinol products (the 1% Retinol Emulsion and this one - the Advanced Retinoid 2%). The 1% is actually the stronger of the two because of the difference in ingredients (retinol vs retinoid).

    I found perhaps the best review I've ever read of all The Ordinary’s products on a U.K. website called Victoria Health (https://www.victoriahealth.com/editori...
    Read More
  35. Nice Product


    I like this product - it delivers for those who can't do normal retinol. My skin felt exfoliated all the time (no need for any other exfoliation) and it felt smooth and there was no irritation.
    Because I still want to try and stick with the standard retinol (I went in boots and all and of course ended up with dry red horrible skin), I am using the standard retinol one a week and then buildi...
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  36. NO DOUBT


    Definitely tops the list. I have been having hyper-pigmentation for quite some time and after applying 3-4 drops for the very first time, I saw immediate results the next morning. My face was brighter and clearer, and lesser dark spots. I have sensitive skin, and for this to work, just shows how much of a find this was. Recommend this to everyone!
  37. Glowy skin


    First time using a retinoid, and no problems - just really nice glowing skin. Use with Rosehip oil at night.
  38. Fantastic


    I have oily sensitive skin. No irritation whatsoever. This has really improved my skin. Scars have reduced and tone has improved
  39. I'm new to this beauty regime thing.... but this is easy


    After 40 odd years of not looking after my skin, I've jumped into The Ordinary range and the Retinol is one of my favourite products. I've been using this nightly for 3 months, even around my eyes, and i have to say that it is making a difference. My eyes look better, smoother and less dry all around the eye, and my frown lines are diminished. The surface of my skins is definitely smoother.
    Read More
  40. Amazing product!!!


    I have been using The Ordinary Advanced Retinoid 2% for about 2 weeks (twice a week at night) now and I have realised my acne scars and discoloration slowly disappearing. I have sensitive skin and this product did not irritate my skin at all.

    I also use The Ordinary Glycolic cleanser every night, Ascobyl Glucoside Solution 12% (Vit C serum) every night and Niacinamide + Zinc 2% every...
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  41. great


    I am a 70yr old woman and have always looked after my skin however I do have wrinkles have been using the retinoid with buffet and moisturiser at night and and Vitamin C with buffet in am i noticed an improvement in wrinkles and skin texture in a week great products
  42. YAY


    I recently was diagnosed with eczema around my eyes and so I have been trying to find suitable skin care that wont make my skin crawl and crack.

    I have used this once tonight together with the Hyaluronic Acid and the Moisturizing cream.
    I was skeptical about adding retinol into my routine but this product DID NOT irritate my skin AT ALL. I am incredibly impressed!
  43. Review & Earn
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